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Peter Wood

CEO, All Saints

Peter Wood took to the helm of AllSaints in September last year, having been chief operating officer since 2010. Since then, his focus on product, marketing and distribution has helped the struggling retailer to climb back into the black.

Operating profit rose to £3.6m in the 52 weeks to 2 February, compared with a loss of £6.2m in the 53 weeks to 3 February 2018.

Wood has broadened the brand’s product offering, launched licensing for the first time and reduced promotions, bringing a razor-sharp focus to AllSaints’ turnaround strategy.

Now a strong competitor in both autumn and spring trends, the brand is better positioned for year-round growth and to tackle today’s tough trading climate.


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