Ganni’s Scandinavian cool continued to capture the imagination of customers around the world in 2018.
The Danish womenswear brand is now stocked in more than 400 retailers globally, including 30 in the UK, among them Browns, Liberty and Selfridges.
Ganni is on track to maintain an annual growth rate of roughly 50%, partly thanks to the expansion of its own retail. It operates 21 stores across Scandinavia and plans to open a further 10 across Europe, and 10 in the US.
Its growth strategy has been careful and considered: “I’ve seen so many labels expand too quickly and end up killing their brand in the process,” Ditte Reffstrup told Drapers in August.
Nicolaj Reffstrup stepped down as CEO of Ganni in October and was replaced by Andrea Baldo, former CEO of Italian leather goods brand Coccinelle.
You might also like...
Atterley: making tracks for independent retail
Two years after entrepreneur Mike Welch relaunched Atterley as an online network of independent fashion retailers, the business has received an injection of cash that will help fuel its expansion.
This week's fashion job changes: including Oasis and Warehouse, Missguided and Ganni
This week’s need-to-know fashion retail people moves
New CEO at Ganni
Ganni has announced Andrea Baldo as its new CEO, as of 22 October.
Danish darlings: the canny couple behind Scandi superbrand Ganni
Drapers meets Ditte and Nicolaj Reffstrup, the wife-and-husband team behind contemporary Scandinavian label Ganni
Ganni launches footwear collaboration
Danish womenswear brand Ganni has launched a footwear collaboration with Italian artisanal footwear brand Diemme.
First look: Ganni opens debut London store
Danish womenswear brand Ganni opened the doors to its first UK store today (16 August) in London’s Soho.
Why Ganni picked London as a global springboard
Step inside the Danish womenswear brand’s first international store, where style and sustainability sit side by side.
Kelvin’s exit hit Ted Baker profits, say experts
Industry experts believe founder and former CEO Ray Kelvin’s departure from the “previously untouchable” Ted Baker played a big part in its half-year loss.
Copenhagen captures the crowds for spring 20
A strong spring 20 season lures visitors to Danish trade shows CIFF and Revolver, and the city’s evolving fashion week
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.