Reality matchmaking show Love Island was once again the must-watch TV programme this summer, drawing in millions of dedicated fans every night.
The ratings juggernaut has a particular spell over the fast fashion industry. Manchester-based young fashion retailer Missguided launched a product placement partnership with Love Island this summer, reporting huge spikes in sales for key pieces worn on the show.
Other retailers have partnered with its stars in a bid to tap into the show’s popularity. Quiz created a capsule collection with former finalists, In The Style launched a collection with eventual winner Danni Dyer in October (above) and fellow contestant Megan Barton-Hanson was announced as a PrettyLittleThing ambassador the previous month.