Since becoming CEO of Hugo Boss in 2016, Mark Langer has been reconfiguring the brand for the future.
In November, he revealed an ambitious three-year strategy – dubbed “2022” – which aims to quadruple digital sales and speed up lead times.
In the first six months of its current fiscal year, to 30 June 2018, group sales rose 5% year on year to €1.3bn (£1.17bn), adjusted for local currencies. EBITDA before special items was flat at €205m (£184m). In the third quarter, currency-adjusted sales edged up 1% on the same period in 2017 to €710m (£629m), while its EBITDA before special items fell 12% to €126m (£112m).
However, Langer predicted “a strong acceleration” in sales and profits in the fourth quarter. Langer’s leadership was given the seal of approval by the Hugo Boss supervisory board in March, when it extended his contract for another three years.