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Drapers 30 Under 30 2018: Rawnie Whittow-Williams, sustainability co-ordinator, House of Fraser





Age: 24 

 What she’s learntThe key to success is to keep things simple and focus on doing one thing better at a time.”

Rawnie ww 04 (1)

Rawnie Whittow-Williams

As House of Fraser’s (HoF) first sustainability co-ordinator, Rawnie Whittow-Williams is ingraining ethical principles into the heart of the department store. She has helped to create the sustainability department from the bottom up, and has started conversations about waste, water consumption and ethical trading throughout the business.

Her interest in all things ethical was first sparked when working at HoF as a womenswear buying assistant in the denim department, where she spotted a gap for eco-friendly denim. She jumped at the chance to become its first sustainability co-ordinator at the start of last year and has since been busy building working to reduce store energy consumption, improve emissions and minimise landfill.

“Rawnie is at the forefront of driving sustainable change in retail,” says House of Fraser’s head of sustainability Dorothy Maxwell. “Her work on communicating environmental impacts and around sustainable fibres has helped develop our first sustainable cotton range.”

Career path:

2017 Sustainability co-ordinator, House of Fraser

2016 Womenswear buying assistant, House of Fraser

2014 Menswear buying assistant, House of Fraser

2011 Buyers admin assistant, Monsoon



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