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Richard Hurren

Vice-president, Levis Northern Europe

More than 165 years after it was founded in San Francisco in 1853, heritage denim brand Levi’s went public – for the second time – with a flotation on the New York Stock Exchange in March this year, at a value of $6.6bn (£5.13bn).

As testament to the brand’s broad market appeal and, indeed, its staying power, all traders were dressed head to toe Levi’s for the occasion – only the second time in history that New York Stock Exchange dealers have been allowed to wear denim on the floor.

Richard Hurren, vice-president and managing director of north Europe, made huge progress with Levi’s strategy in 2019 and has successfully grown both its international and direct-to-consumer businesses – net revenue in Europe was up 14% in the three months to 25 August 2019 to $463m (£353m). Operating income in Europe grew by 34% year on year to $103m (£78.6m).

The business also invested in new technology and distribution, with heightened focus on its in-store experience and mobile app, and the brand’s global store portfolio. It opened nearly 100 new company-operated stores this year alone.


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