Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

3x2 hype

Believe the Hype: meet the men behind the brand phenomenon

Drapers takes a trip inside the world of young fashion brand Hype, where high-profile collaborations and a knack for trend-led products have built a thriving and swiftly growing business.