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Tom Heyes

Merchandiser, Net-a-Porter, aged 29

With roles at two major etailers already under his belt, merchandiser Tom Heyes has the makings of a great career in fashion etail.

Heyes joined Net-a-Porter in 2009 from Asos, having previously worked at Topshop, the business he joined after a degree in management studies at Leeds University. He chose merchandising after seeing a job spec on a website while looking for fashion jobs. “[The spec] talked about being numerate, and I had always been that way inclined, so when a role came up, I went for it.”

Now he finds working on etailing is more entrepreneurial than in traditional bricks-and-mortar retail.

“Traditional fashion retailers have established processes,” Heyes says. “But with fashion etailing there is not a long history of doing things in a particular way - so it is possible to be more creative as a merchandiser. You are not restricted by floor space, and there are always opportunities for introducing new ideas to the business.”

One industry insider says: “Tom has climbed up the ranks of the retailers and etailers he has worked for, including successfully working for two of the best online retailers in the UK.”

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