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Drapers 30 Under 30 2020: Victoria Prew, founder, Hurr Collective

Age: 26

A former chartered surveyor at property agent Knight Frank, Victoria Prew abandoned the corporate world to start building peer-to-peer rental platform Hurr Collective alongside co-founder Matthew Geleta at the end of 2017. The business launched in February last year.

More than 10,000 people have signed up to use it since then and there are now more than 2,500 items listed on Hurr from brands including Rixo, Ganni, Cecilie Bahsen and Gucci. Late last year, Hurr launched a rental pop-up in London’s Belgravia.

“I’d watched the massive rise of the sharing economy, from Airbnb to Uber, that’s impacted all areas of our day-to-day lives,” Prew explains. “I really believed fashion was the next big industry that was ripe for disruption. I launched Hurr as the UK’s first peer-to-peer wardrobe rental platform, having spent almost two years building the platform from line one of code alongside my co-founder – mainly from a basement in Shoreditch.”

[Optional cut] Prew admires Caroline Rush, chief executive of the British Fashion Council, from whom she sought advice: “It says a lot when the CEO of the BFC can find the time to meet you for a coffee as an early-stage start-up. I’m forever grateful that she took the time to meet with me.”

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