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Pepe Jeans prepares for resurgence in the US

London-based denim brand Pepe Jeans has bought back the rights to its name and trademark in the US and Canada.

According to reports, the denim brand, is planning to relaunch the brand in the American and Canadian markets in autumn 2012.

The company, whose shareholders include the Spanish investment fund Torreal who own 31%, its management team who own 30% and, as of last year, L capital, the private equity arm of LVMH who own 12% and Arta capital with 16%, has been unable to use its trademark in these markets since 2000 as the company Jean Design has been using the trademark in these territories.

By regaining control over the US and Canada, Pepe Jeans hopes it will be able to bring about significant growth in these markets. This comes off the back of a resurgence for the brand in Europe as well as an expansion into Asia and South America.

The brand, which has 231 stores worldwide, 4,932 concessions and 45 franchises, is also believed to be planning to open a standalone store in the US.

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