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Percival to open first store: a preview

Premium menswear brand Percival is set to open its first permanent store this week on London’s Berwick Street, so we thought we’d bring you a sneaky first look at what to expect.

Following a series of successful pop-up shops, this new store in Soho’s busy shopping area is a big move for the growing brand. Director and designer Chris Gove told Drapers that the store will echo the brand’s somewhat eccentric style, featuring interesting design details including reclaimed enamel lamps and oak floors contrasted with clean walls and geometric wood installations.

Another key feature within the store will be an art installation created by Alex Chinneck, in collaboration with The Sculpture House. Cast in concrete and taking the form of a Persian rug, the piece will be a real talking point within the store - worth checking out.

To find out more, look out for our full interview with Percival’s Chris Gove in next week’s issue, out December 8.

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