Womenswear retail chain Phase Eight has opened a new concept London flagship store on James Street, just off St Christopher’s Place, London.
The 3,100 sq ft store, which opened on March 15, is larger than the average Phase Eight store and carries all the retailer’s collections, including the premium range Collection 8, the re-launched Bridal Boutique, as well as accessories and footwear.
The store, which is arranged over two floors, is the first Phase Eight branch to feature the retailer’s new design concept, consisting of softer, more vintage inspired fixtures and furnishings.
It is the retailer’s 98th standalone site in the UK excluding outlets and concessions, and incorporates a dedicated bridal space for one-on-one appointments for the entire bridal party including mother-of-the-bride and bridesmaids.
Lee Harlow, chief operating officer of Phase Eight, said: “It is the perfect time for Phase Eight to open in this key central London location.
“Given the strength of the brand and the success of the recent store openings, both in the UK and internationally, it is a significant step, and one which reflects how the collection has moved on in the past few seasons.”
In January this year Phase Eight unveiled plans to increase its international presence with more store openings abroad, the majority of which would be in the Middle East.