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Philip Mountford to go Dutch with Hunkemöller

Philip Mountford, the former chief executive of Moss Bros, has been appointed to run a €200 million (£175m) lingerie business in the Netherlands, after resigning from the menswear chain last month, as exclusively revealed by (January 16).

Mountford will join lingerie retailer Hunkemöller in April as chief executive to run the 410-store business, which has company-owned stores in seven countries including France and Germany, and franchises in the Middle East and Eastern Europe.

Mountford told Drapers that Hunkemöller had the potential to expand further. “It’s a fantastic, healthy business and there are great opportunities to expand it. Germany and Spain have the biggest, immediate potential and you have to go where you’re sure you will get the returns. Then we’ll look at other markets in the longer term,” he said.

“There are systems, buying and merchandising structures and operational issues that can be improved and we can cut costs out.”

“It’s a fantastic, healthy business and there are great opportunities to expand it.”

Philip Mountford

Tony DeNunzio, executive chairman of Maxeda, the Dutch retail group which owns 11 concepts including Hunkemöller and department store V&D, said there were no immediate plans to introduce the lingerie concept to the UK at the moment, but did not rule it out for the future.

DeNunzio, also a former chief executive of Asda, said: “We’re looking for Philip to take the business to the next level.”

Mountford will be based in Amsterdam and will lead a team of 250 head office staff. 

He is understood to have been inundated with job offers since his resignation after six years at Moss Bros, where he joined as trading director and became chief executive in 2004.

Fran Minogue, managing partner of recruitment firm Heidrick & Struggles, which handled Mountford’s appointment, said: “Philip will be an excellent addition to the strong management team assembled by Tony.”

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