A larger Pitti Bimbo may have meant more brands on offer than ever before in Florence but that didn’t mean new trends were any easier to winkle out from tried and trusted favourites.
Playing it safe in tougher economic times seemed to be the path of least resistance at Europe’s premier kid’s trade event with trends that have been riding a wave of two seasons still very much in evidence. This was true of boyswear particularly where things had moved on little from spring 08. All things Americana from surfing to preppy or varsity looks and rock and roll inspired styling were still very much the order of the day. There were oblique references to other music genres such as the geometric prints of the 1980s new wave era but this was taken up by only a few of the more contemporary casualwear brands.
Even the biggest trend of the show inspired by the flower power and hippy styling of the late 1960s was a re-working of an already well rehearsed theme. For spring 09 however it was delivered with more conviction by more brands, although mostly on girlswear. Washed out flared jeans amd maxi dresses were on offer across most casual contemporary collections as were tiered long skirts teamed with denim waistcoats.
Elsewhere the other key garment of the season seemed to be the all-in-one in the guise of the jumpsuit, dungharees or with a nod to the 1980s the romper suit. These three items made a showing across many casualwear and premium brands. It is worth bearing in mind that it was a trend that fell flat on its face in womenswear, it will be interesting to see if kidswear market takes to them any better.
The drop waist was the other main shape of the season for girls dominating on dresses and long tops and often delivered with either a bow sash or a tier of ruffles from waist to hem..
Gingham was used widely by both casualwear and occassionwear brands as an all over fabric and trim. How well this will translate in the UK where gingham is more associated with school summer uniforms remains to be seen.
The colour palette was dominated by black and white and red and white combinations in the more classic collections. Bright green and yellow and hot pinks were the freshest new colours on show. Casualwear collections were offering easier to wear washed out brights with ice cream pastels being the most commercial palette on offer.