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Portas to extend collaboration with HoF

Retail guru Mary Portas will launch four more Mary & House of Fraser shop-in-shops, continuing her collaboration with UK department store group.

The shop-in-shop concept, which launched at House of Fraser’s flagship Oxford Street store in August, will now roll-out to another four HoF stores including Westfield London, Glasgow, Manchester and Guildford.

A spokeswoman for HoF confirmed that all four shop-in-shops will open in March, following “success” at the Oxford Street store, but she would not be drawn on the exact date.

The concept - Mary & House of Fraser - features clothing brands chosen by Portas including Whistles and Day Birger et Mikkelsen, combined with her eponymous clothing range and selected homewares, as well grocery items including olive oil, scented candles and greetings cards.

The Mary Portas womenswear range, spearheaded by HoF’s buying director for special projects Alex Dimitriu, is a collaboration between the department store chain and Portas.

In December, Portas published her review on the future of Britain’s high streets, commissioned by the Government. The Government’s response is expected in the spring.

Readers' comments (1)

  • It would of been nice if Portas had the 'balls' to actually roll out the shops herself, rather than have the comfort of the HOF umbrella. Being a proper indie would of surely been much more satisfying?

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