Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Powerful new tools reduce the fashion admin burden

Luke Thomson, Co-founder of digital fashion wholesale platform ReChannel.

As fashion becomes less seasonal and moves towards monthly collections and increased deliveries, managing the wholesale chain has become a constant struggle. But the endless admin-juggling of last-minute samples, lookbooks, buying appointments, orders and cancellations is about to change.

Despite the difficult economy, fashion houses and brands invest vast sums in their brand image: runway shows, trade shows, imagery, press events, lookbooks and showrooms. Yet brands still use inelegant paper linesheets and cumbersome lookbooks as the final exchange between brands and their buyers. Fashion has long accepted the value of ecommerce to sell business to business (B2B), yet it has been slow to embrace B2B technology.

The lack of an off-the-shelf solution has made forward-thinking brands build their own, at great expense. But an influx of new technology has seen the advent of new off-the-shelf solutions. These brand-to-buyer interfaces integrate directly into stock systems, allowing buyers to place live orders against real-time stock counts. Powerful new tools like these reduce fashion brands’ admin burdens, which could make the difference between growth and stagnation.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.