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Première Vision: Autumn 14

British fabrics were much in demand at the autumn 14 edition of this giant Paris exhibition.

Running from September 17-19, the autumn 14 edition of Paris textile exhibition Première Vision again proved why it is a must-visit on the seasonal calendar.

With both visitors and exhibitors heralding a return to positivity and confidence, the buoyant atmosphere and bustling aisles produced what many called the busiest, buzziest and most successful edition for several seasons, with 52,804 visitors, up 14% on last season. Visitors from China and the UK rose 21% and 14% respectively.

“It’s been a bumper show,” said Ann Thomson-Krol, textiles consultant at the UK Fashion & Textile Association (UKFT). “It’s still not an easy ride out there but it’s getting better. Cautious optimism is the name of the game.”

With more than 30 mills and manufacturers from the UK exhibiting, many were pleased with the continued interest in their product, both from established and emerging markets.

“One thing of interest is the number of people still asking for Made in the UK stuff. They still want that specific out-and-out UK-manufactured product,” said Thomson-Krol.

This season saw a new approach to the event’s layout and a reorganisation of its trend forums. New sections included Tops and Shirts, and Outer and Over, created to provide clearer, dedicated areas, as well as evening, technical and knitwear-focused trend forums.

“I like the reorganisation,” said Craig Sherwin, managing director of fabric wholesaler Litmans. “If you come here and make cocktail dresses now you know straight away exactly where to go.”

Ed Waterhouse of clothmaker Taylor & Lodge said the new sections “definitely made a difference as more people seem to be coming over thanks to them.”

Première Vision fashion director Pascaline Wilhelm believes autumn 14 will be a “step forward” in terms of trends. “We are not in a minimalist season and the fabrics are often mixed with lots of different washes and coatings to make them come alive,” she said.

“Double faces, pin stripes and a lot of mixing fabrics are key. Black and all the dark colours seem very important too.”

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