Luxury Scottish knitwear brand Pringle of Scotland is the latest name to ditch Milan’s Men Fashion Week in favour of London.
The brand is switching from Milan, where it has been a fixture since 2000, to show during London Collections: Men (LCM), from next season.
Pringle of Scotland chairman Douglas Fang said: “The growth of London Collections: Men and the work that the [British Fashion Council] has done to make it an important part of the international fashion calendar in such a short space of time is impressive.
“As a British heritage brand we are proud to become a part of it.”
The spring 14 edition of LCM takes place from June 16 to June 18, 2013.