Adverts for a kid’s T-shirt said to carry a pro-anorexia slogan have been banned by the Advertising Standards Authority.
According to reports in the Daily Mail, adverts for the kid’s t-shirts carrying the slogan “Nothing tastes as good as skinny feels” which appeared on the website Zazzle.co.uk have been banned and the slogan condemed for fuelling eating disorders.
The website was selling the T-shirts, created by US label Teen Modelling, for £14.
The ASA is said to have received complaints over the T-shirts from people arguing it was irresponsible and could cause harm to children because it implied being underweight was desirable.
Zazzle has now removed the slogan from the kid’s T-shirts.