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Stepping into the young fashion market with a collection aimed solely at men is new brand 48hrs.

Inspired by the UK music scene the range features a collection of T-shirts, hoodies, jackets and polos in vibrant colours aimed at 18- to 30-year-olds.

Alongside seasonal collections the company will release reactional in-season lines. An ad campaign will target men’s glossy and weeklies, music press and social media sites. The range wholesales from £8 to £10 for T-shirts and £14 to £24 for sweatshirts. Call 0161 835 2002 for more information.

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