French lifestyle brand Aigle is looking to double its turnover in the UK to £20m in the next three years.
The company plans to up the number of UK accounts from 326 to around 365, and will build its sales team accordingly. It has already appointed Daniel Cook as its first key accounts manager and aims to add a further three people.
Aigle is targeting Selfridges and Harvey Nichols, as well as 20 multiples, four etailers and 12 prestige accounts as potential stockists. Its existing footprint in stores such as John Lewis and Fenwick will also increase. UK and Republic of Ireland country manager Andrew Townsin said he was targeting “quality” partners to ensure “sustainable growth”.
“I don’t believe we will ever be a mainstream brand, so it’s important we get the distribution right,” he said.
Following last year’s pop-up shop in Covent Garden, Townsin hinted at plans for a “next generation initiative” – a mobile unit that will travel the UK, pushing Aigle’s boyfriend boot. “We want to do something that creates a buzz – not just another pop-up – something that would get the trade excited,” he said.
A permanent store is also being considered, but not for another three years, he added.