Luxury lifestyle brand Allegra Hicks is to launch a diffusion range of her eponymous womenswear label, which will be stocked exclusively by John Lewis.
Allegra by Allegra Hicks is the latest partnership between the department store chain and a designer. The collection will launch into 13 John Lewis stores – including Oxford Street, Peter Jones in Sloane Square, Cheadle, Edinburgh and Exeter – and online from September. It will also be available via Hicks’ own transactional website, Allegrahicks.com.
The debut collection comprises 80 pieces influenced by the colours of precious stones and metals. Pieces include wrap dresses and jumpsuits in jersey fabrics featuring Hicks’ signature prints inspired by nature and winter gardens. Retail prices for the collection will range from £79 to £179.
“The collection fuses Allegra’s iconic prints with classic cuts in flattering designs and will take the John Lewis woman from her desk to dinner effortlessly,” said John Lewis head of womenswear buying Jo Hooper.
In May, the retailer announced a collaboration with womenswear designer Alice Temperley. The exclusive range, called Somerset by Alice Temperley, launches on September 4.
The retailer has also linked up with tailoring etailer A Suit That Fits to create a bespoke suiting service, which launched at its flagship Oxford Street store in April.