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APANAGE

Spring 10

The collection This is an especially feminine offer, helped in part by the strength of the brand’s dress-only Femme sub-brand, which is now in its fourth season. The Femme dresses pretty much cover the whole colour spectrum, ranging from bright block shades to ruffled watercolour floral-print frocks. The mainline continues the vivid hues, with raspberry knit shrugs, peach sherbet-coloured tops and white linen skirts with green and red contrast stitching. Nautical doesn’t go unchecked, with Henley Regatta-inspired striped blazers and striped tops with sequined anchor motifs on the sleeves.

Number of pieces Eight main collection drops with 50 pieces per drop. Eight Femme drops with 25 pieces per drop

Prices £10 to £70

Contact 020 7636 7111  www.apanage.de

Key pieces

            White linen dress with ruffled floral overlay

            Crossover dress in lime, turquoise and midnight blue watercolour stripes

            Hot pink shift with zip panels and matching bolero jacket

Brand comment

Chris Foster-Orr, UK agent

We’ve seen more cherry picking of a few pieces from each drop. Buyers want to offer shoppers more variety but they still want product that will sit well with the other collections they are stocking. We’re selling less basics and our Femme dress collection is proving to be extremely popular. We have found buyers to be a lot more professional about the business of buying this season.

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