Industry insider’s share their thoughts.
From my experience in dealing with indie retailers, few customers seem to be influenced directly by designers. I tend to find they look at what is happening on the high street and what the big high street players are stocking. They are also heavily influenced by celebrities.
I can’t recall any customer ever talking about trends they’ve seen from individual designers, they tend to refer more to ‘was X wearing this?’, or trends they’ve seen in the media. (Ruby Rocks, pictured)
This varies depending on your customer profile but for Missguided’s 20-something target market, the catwalk still has a strong influence over trends. The inspiration for our collections (pictured) always starts at the catwalk and from celebrities wearing these pieces; our job is to commercialise it for the masses.
Our customers are totally connected and they take inspiration from both the runways and the street. It’s no longer about seasons, it’s about trends - and that’s the essence of the Call It Spring (pictured) business. Our collections are constantly evolving and we thrive on being able to offer customers what they want, when they want it.
Our customers are fashion conscious and many of them are likely to be inspired by different elements within the industry such as fashion shows as well as blogs, music and film. Our own autumn 13 catwalk show in Paris this February (pictured) was well received among the fashion crowd and customers around the world.