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Are male shoppers buying more jeans than chinos?

Industry insiders share their thoughts.

The Panel

John Mooney

Jeans will always be a staple in a man’s wardrobe, but they are certainly on trend at the moment. Skinny and slim is the key silhouette at Asos and with the monochrome trend, black is the colour of the moment. We still see a demand for chinos; again, it’s the slimmer fits that our customer wants. Joggers are also on the up and our offering of fashion fits and fabrication in both joggers and shorts keeps growing.

Lee Davison

Denim is back on trend for Jack & Jones. Our anti-fit chinos are still performing, but basic chinos are slow compared with 12 to 18 months ago. We are seeing a shift towards slim and skinny fits, although a large part of our business is still driven by engineered denim. Sweat pants and sweat shorts have been a massive trend this season.

Katy Stalker

Denim is massive at the moment. Raw or minimal wash, with a narrow or skinny leg, is definitely the most popular look - we are introducing denim for the first time for spring 15. Chinos are less popular in terms of style, details and colour development. The chino resurgence of a few years ago has been replaced with the staple of the classic khaki chino. Jersey shorts or trousers are also popular. There is such a wide variety of choice out there with bottoms, but denim is definitely setting the precedent for casual style.

Elizabeth Taylor

Denim is back in a big way and has returned to the forefront of the male wardrobe. It is still dominated by skinny and slim fits at River Island, but we’re seeing a return to the use of wash treatments and fabric. Chinos have been overshadowed recently. However, I see them as a wardrobe staple and you’ve just got to have a pair.


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