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Asos womenswear

Spring 11

The look

Asos’s womenswear references the 1960s and 1970s in a big way for spring 11. The offer is vast, but Asos segments it into key trends including colour blocking, texturised fabrics and a 1970s-inspired story.

Coloured denim and lightweight knits are key, while pattern comes via oversized spots, wide stripes and a heart motif which decorates shift dresses, cropped bandeau tops and fluted skirts. Peek-a-boo details come in the form of delicate laser cut-outs and broderie anglaise on shift dresses. Lace overlays, sheer tops and full skirts in heavily layered fabric underpin a texturised trend.

The palette references the 1970s with tan, mahogany and Bordeaux red used on flowing dresses, crêpe trousers and knitted pleat skirts.

Key pieces

  • Rust brown leather and jersey panel top
  • Spotted maroon soft-shoulder jacket
  • One-shoulder navy dress with yellow colour block stripe

Right for the market?

Asos is recognised for offering young, trend-savvy shoppers fashion-forward, own-label options and it doesn’t fail to deliver on this front for spring 11. The etailer picks up on the some of spring 11’s most commercial womenswear trends as seen on the catwalks of New York, London, Milan and Paris. Ice white tones, 1970s silhouettes and panelling detail are interpreted in a youthful and directional manner, appropriate for the Asos customer.

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