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Autumn 15 preview: John Lewis

The department store unveils its five overarching trends for the coming season.

For autumn 15, John Lewis has focused on five trends or “consumer ‘mind sets’” that represent the “myriad tastes, lifestyles and aspirations of the nation today”. Reaching across the whole of its business, including homewares, technology and fashion, discover the key directions below:

Indulgence

  • As consumer confidence grows post-recession, people are coming back to the idea of ‘luxury’ and top quality products
  • High end fabrics like cashmere, alpaca, leather, suede and shearling are prominent
  • “Green is the new black” for men
  • Top to toe cashmere dressing, from hats through to socks

Scandinavian Sensibilities

  • The clean lines, pared back simplicity and timelessness of the Scandi style hits the mainstream
  • Streamlined silhouettes are brought to life with print and other decorative elements
  • A smart meets casual way of dressing
  • Childrenswear focuses on a Konichiwa theme, inspired by Japanese prints and patterns

Global View

  • With international travel and communication breaking down geographical barriers, this looks at a nomadic shopper with worldwide inspirations
  • A fusion of colour and materials from across the globe
  • Mixing eclectic styles, such as a throw-on poncho in Aztec pattern teamed with worn in waxed jackets

Craft & Curation

  • Provence and quality remain important issues at the forefront of shoppers’ minds, looking for items with history and reputation
  • Natural fabrics are key
  • British made products continue in popularity

Metropolitan

  • The integration of tech and functionality into everyday lives, mainly through fabric innovation
  • Sports and functional fabrics are key
  • An urban sportswear vibe permeates, particularly in childrenswear
  • Street art, digital emojis and glitch art inspire prints and patterns

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