Technical fabrics are key for women’s denim brand JQ Jeans.
“Non-denim denim” – technical soft super-stretch fabrics with non-denim finishes – was trialled in stores for autumn 15 and now JQ has ramped up its presence, predicting it will be a bestseller. Its other standout jeans come in wine, grey, blue and green, and some feature flower appliqués and cashmere brocade.
Wholesale prices go from £32 for high-waist skinny jeans to £36 for high-waist slim jeans. JQ will be at AIS womenswear.
020 7702 0203 jqjeans.eu
View the full list of Autumn 16 Preview brands.