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Baldessarini targets autumn 12 return

Formal menswear label Baldessarini, which was previously owned by Hugo Boss, is returning to the UK for the first time since 2004.

Agent Connolly Agencies is on the lookout for UK and Republic of Ireland stockists for the brand, which is named after former Hugo Boss design director Werner Baldessarini.

The autumn 12 collection will be strong on jeans and casualwear, with retail prices for jeans starting at £110 and luxury suits priced at about £490.

According to Connolly Agencies founder Gerard Connolly, the label is looking to gain a foothold against established brands such as Paul Smith and Armani Collezioni by offering a “three-times mark-up”.

“A lot of brands still work on a 2.8 multiplier. Working on a three-times mark-up gives the retailer a chance to make a better margin,” he said.

Connolly said he would be targeting “better-end” department stores and upmarket indies.

The label will take orders in February for delivery in July/August.

German textiles firm Ahlers bought Baldessarini from Hugo Boss in August 2006. It has four stores globally, including Munich and Moscow, and sells via 332 doors.  

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