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BETTY BARCLAY

Spring 10

The collection The Betty Barclay designers have moved towards more fashion-forward pieces for spring 10 in a bid to create a point of difference from rival brands, with skinny jeans, treggings and bold prints representing a more daring approach for the brand. Bright colour enlivens commercial silhouettes, with capped sleeves, below-the-knee hemlines and crossover dress styles all in evidence. Popular colours include nautical tones – navy, white and red – as well as a vivid pink lemonade shade and classic neutral shades of putty, sand and biscuit.

Number of pieces 10 drops of 30 to 40 pieces per drop

Prices £8 to £125

Contact 020 7580 3577
www.bettybarclay.co.uk

Key pieces

  •           Lightweight caramel tunic knit top paired with white skinny jeans
  •           Cowl neck drawstring safari dress in black
  •           Turquoise and sea blue swirled print crossover dress with under-bust buckle

Brand comment

Stacey Booth Chief executive

Buyers are so much more positive for spring 10 than they were last season and our orders are firmly on a par with spring 09. We have sold lots of dresses already for next season, right across the spectrum of styles, from print to more classic options. Nautical always does well for us, but we have added an extra femininity to it this season with bow details on pockets, and polka dots.

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