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Blood Brother launches Guinness collaboration

London menswear label Blood Brother has teamed up with Irish stout brand Guinness for a limited edition collection, launching exclusively with a pop up at Harrods this week.

For its first fashion collaboration, Guinness approached Blood Brother design duo Nicholas Biela and James Waller to create the eight-piece range, which fuses the fashion brand’s signature blend of elevated sportswear and relaxed tailoring with archival Guinness advertising imagery and its famous golden harp logo.

Standouts include a black velvet blazer and trouser suit trimmed with grosgrain ribbon and heavy gold zips running along the arms and up the legs, as well as and a range of oversized hoodies and graphic T-shirts.

Retail prices range from £75 for a T-shirt to £1,500 for a studded leather jacket.

020 7729 5005

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