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Brand showcase: Devernois

Celebrating its 90th anniversary this year, French brand Devernois is known for creating classic and elegant must-have styles that women want to buy and no retailer should be without. 

Founded in 1927 by Claudius Devernois in Roanne, central France, the label began life as a knitwear specialist. Over the years, it rose to stylish prominence – fashionable French actress Brigitte Bardot wore the brand in her 1960 film La Vérité.

Now managed by the founder’s granddaughter, Severine Brun, the same French town is still home to its headquarters and much of its manufacturing.

Devernois merges classic French style with fashion-led but always wearable designs. Despite a strong family heritage focused on knitwear, the brand has remained fresh and relevant by evolving and expanding, and now offers a full ready-to-wear clothing range as well as sub-brands, such as the more casual D.Sport.

For more information, go to or call 07714 329644

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