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Micam: a made-to-measure event

At the next edition of the Micam footwear trade show in Milan from 15-18 September 2019, you will find more than 2,000 spring 20 collections, seminars, fashion shows and a lot of novelties – don’t miss it! 

Precise targeting

Through its visitor surveys, Micam aims to improve its services and offer for all its visitors and exhibitors. It has refined its profiling and analysis tools, to more accurately capture the snapshot of the public at the event and offer increasingly targeted facilities, opportunities and products.

Online excellence

The website was overhauled and optimised in the second half of 2017 to make browsing and interaction even easier for users: the new website is currently used by about 82% of visitors, and 96% of visitors to the last edition of Micam registered for the event electronically.

Global visitors

For the last edition of Micam, operators descended on Milan from five continents: 85.2% from Europe, 9.8% from Asia, 1.9% from North America, 1.6% from Africa, 1% from South America and 0.5% from Australia. Compared to the winter edition of 2018, the latest edition saw an increase in visitors from North America, Africa and South America. Looking to Asian visitors, the February 2019 edition principally saw most visitors come from Japan, Turkey and China, while the main countries of origin for European visitors were Italy, Spain, France and Germany. This global reach shows that Micam is the essential footwear show – wherever you are in the world.

Decisions that count

Cementing Micam’s reputation as an essential buying destination, almost two-thirds of visitors to the show have decision-making buying roles: at the previous edition, 64% of visitors had a role in purchase choices, whether independently or as part of a buying team.

Micam is a destination of choice for small and medium-sized retailers: they made up 71% of Italian visitors and 63% of foreign visitors at the last edition.

End of a journey

MICAM is preparing for the next appointment with a new image – the latest photo by Javier Valhonrat completes an exciting three-year campaign encompassing six editions of the show inspired by Dante Alighieri’s Divine Comedy.  In the final stage of this journey, the spectator is placed before an image of candour and tenderness, in the pastel-coloured frame of the celestial spheres. These images represent the closing chapter of an incredible tale. What is more, this will be a very special edition of Micam as it will be celebrating – along with the exhibitors, visitors and other industry professionals from all over the world – the first 50 years of the event.

This special celebratory edition of Micam is an event not to be missed for anyone in the industry with an interest in the latest, greatest footwear from around the world. 

Event details

15-18 September

Fiera Milano, Milan


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