OHMME uses eco-friendly, sustainable fabrics to create outstanding activewear for men.
OHMME, created by Louis d’Origny, was born from connections – connection to yourself, to your peers and to the planet.
OHMME clothing, produced with movement in mind, minimises its impact on the environment and challenges rigid views on stereotypes of masculinity. Its growing support network of men makes it apparent that d’Origny is not the only man who has these priorities.
An eco-friendly men’s activewear brand, OHMME was established in London in 2015. Its focus is creating stylish, comfortable clothing that allows freedom of movement specifically suited to yoga practice, using sustainable and eco-friendly fabrics.
The name of the brand is a play on the French word for man – homme – and the yogi sound of the universe, “ohm”. The products are sold in the UK, European Union and US. The UK is the largest market and OHMME has its sights set on becoming known as a global eco-friendly brand.
Eco-friendly recycled fabrics and innovative designs distinguish OHMME. Its clothing is designed to feel incredible when worn, is practical yet fun to wear, and has clever details and features to help with workouts. For example, the 8-Limb Yoga Hoodie is ideal for both pre- and post-sports practice. Its comfortable thumb holes keep your wrists and pulse points warm and to help regulate your body temperature, all while maintaining the style required from today’s modern gentleman.
The number-one mission for OHMME is to create attractive, sustainable and eco-friendly clothing for movement, and to be known as the brand that empowers men and makes it cool for guys to take up yoga and be their best selves. OHMME wants to create a confidence that it is OK for men to just be.
”The existing male activewear market is full of performancewear, but for OHMME, performance is the baseline requirement of the clothing,” says D’Origny. ”We create high-quality moisture-wicking and breathable leisurewear that uses responsibly sourced fabrics with bluesign accreditation and [natural antibacterial] Green Defence technology. We encompass all the high-tech, antimicrobial properties required of male activewear, while remaining eco-friendly. OHMME embodies conscious living and is the premium choice for men’s activewear.”
Ohmme is working in aid of men’s mental health charity CALM (Campaign Against Living Miserably), and has having recently launched Stillness In Motion. These are workshops created by the OHMME team to create a safe space for men to explore their ideas of masculinity by providing tools through yoga, meditation and group work to help construct a new, balanced, vision for manhood.
OHMME is available for wholesale, and retails on its transactional website. Retail prices range from £20 for boxer shorts to £62 for the 8-Limb Hoodie. Please contact OHMME for details of wholesale prices.