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Brand Watch: Perseverance London

A new womenswear label to know

Although it only launched for the spring 16 season, Perseverance London has quickly become one of our favourite womenswear brands to watch thanks to its versatile designs and modern take on feminine dressing. Buyers at the likes of Liberty London, Avenue 32, Brown Thomas and Coggles agree, already snapping up the brand for their stores.

Lace is key across standout dress styles, although stylish separates and a small denim range is also available. Key pieces from the new spring 17 collection include an embroidered lace tie-back blouse, a baroque guipure lace dress and a group of 3D embroidered tops, dresses and skirts.

“I like to create transitional pieces that can be worn day to night and styled differently to create new looks,” says founder and creative director Eudald Luis. Visit Four Marketing’s London showroom to see the full range.

Wholesale prices range from £63 for shirts to £184 for dresses.

020 7608 9100 perseverancelondon.com

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