Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brand Watch: Perseverance London

A new womenswear label to know

Although it only launched for the spring 16 season, Perseverance London has quickly become one of our favourite womenswear brands to watch thanks to its versatile designs and modern take on feminine dressing. Buyers at the likes of Liberty London, Avenue 32, Brown Thomas and Coggles agree, already snapping up the brand for their stores.

Lace is key across standout dress styles, although stylish separates and a small denim range is also available. Key pieces from the new spring 17 collection include an embroidered lace tie-back blouse, a baroque guipure lace dress and a group of 3D embroidered tops, dresses and skirts.

“I like to create transitional pieces that can be worn day to night and styled differently to create new looks,” says founder and creative director Eudald Luis. Visit Four Marketing’s London showroom to see the full range.

Wholesale prices range from £63 for shirts to £184 for dresses.

020 7608 9100

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.