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Brands offered Hub to break into Asia

Barbour, Adidas y-3 and John Smedley are among several names to have signed up to attend a new fashion trade show aimed at helping international brands break into Asia.

The Hub, which will be held at Hong Kong’s AsiaWorld Expo from August 28 to 30, will invite up to 1,500 buyers and around 1,000 people from retail-related businesses, such as those looking to partner with international brands.

The show will have four main categories: Indigo, covering denim and denim-related brands; Heritage, for those with history and “a strong story to tell”; Street, covering streetwear, active and urban-influenced labels; and Contemporary, for creative, individual and forward-thinking brands.

The Hub is being organised by Hong Kong-based Entrepot Asia, which is led by co-founders Richard Hobbs, owner and operator of several premium denim and sportswear labels including Real Real Genuine, and Peter Caplowe, who launched denim brand Evisu globally.

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