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Brandwatch: Samsøe & Samsøe

This contemporary label offers a Danish treat with a Japanese twist, writes Ana Santi.

AT A GLANCE

Wholesale prices £14 to £360
Website www.samsoe.co.uk
Telephone Tristan Lucazeau 07903 583879 and Rachel McLuckie 07905 897437

When you hear “a fusion of Scandinavia and Japan” in reference to a fashion brand, you know there’s reason to get excited. And that’s how Samsøe & Samsøe’s brand manager Tristan Lucazeau describes the autumn 13 collections at the brand’s stand at Pitti Uomo in Florence. “We don’t want to be just another Scandinavian brand,” he continues, referring to the recent influx of such labels onto the global fashion market.

And it’s not. Samsøe & Samsøe’s designers travelled to Tokyo for inspiration for both the men’s and women’s collections, which share some of the same prints and fabrics. This Japanese influence adds a sporty and quirky twist to the clean, design-led Danish handwriting.

More attractive still are the price points and the collection’s commerciality. The 150-piece men’s and 160-piece women’s collections each have a 2.7 mark-up. Wholesale prices for menswear range from £15 for T-shirts to £158 for outerwear. Womenswear ranges from £18 for knits to £360 for a sheepskin coat.

This accessibility isn’t at the expense of quality. Lots of alpaca, angora and soft yarn mixes make for a cosy, light-as-a-feather feel on knits, while wool and cotton blends provide a heavier alternative. Coated, waxed and washed jackets with detachable linings tick the performance-cum-sporty box, while a selection of prints - including giraffe and mountains - add plenty of visual interest.

Showroom 12, Samsøe & Samsøe’s newly appointed UK distributor, plans to secure 30 to 35 stockists for each collection. With the exception of Asos, which already stocks the menswear, autumn 13 marks Samsøe & Samsøe’s first foray into the UK market.

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