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Brandwatch: Short-order labels

Be quick off the mark with these three new short-order labels.

Hype Footwear

Streetwear brand Hype has added a range of short-order footwear for autumn 13. Taking inspiration from the two-year-old brand’s clothing collection, which is stocked by retailers including Topman and Asos, the trainer and plimsoll styles for both men and women incorporate bright colours and bold prints. These include galactic vistas and tropical florals, offset by colourful laces and two-tone rubber soles. The styles also have a practical edge, with thicker-soled running shoes available with skate and sports performance in mind. Wholesale prices range from £16.17 for lace-up plimsolls to £23.40 for running shoes.

Contact: 01612 729381

www.justhype.co.uk

Bullion

Although Bullion targets the high-end streetwear trend, this newly launched London-based label’s price points are low enough to appeal to all. Sales books are still open for the debut 18-piece autumn 13 collection, which centres on printed T-shirts, baseball shirts, statement sweaters and hoodies in black, white and grey, with touches of gold. Its first stockists include USC and Footasylum. Wholesale prices start at £6 for beanie hats, going up to £28 for jackets.

The spring 14 order books open in late December.

Contact: 01923 234555

Only & Sons

Launching for autumn 14, short-order menswear label Only & Sons is a new concept from Danish brand house Bestseller. Created by a dedicated and reactive design team producing six collections a year, the range will focus on a youthful, fresh approach to the heritage denim trend, offering an interchangeable wardrobe of pieces such as knitwear, outerwear and denim. Further benefits include a never-out-of-stock programme and an express system that delivers styles when needed. Wholesale prices are yet to be confirmed but jeans will range from £39.95 to £79.95. Order books open in January.

Contact: 00 45 99 42 35 77

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