A British leather start-up brand is seeking 10 premium independents for its wholesale debut next year.
Grace Gordon, founder of her eponymous line of leather goods, told Drapers she will attend trade shows including Scoop and target high-end womenswear independents such as The Dressing Room in St Albans for autumn 15.
Wholesale prices for Grace Gordon will range from £50 for leather pouches to £150 for backpacks and weekend holdalls. The label will consist of about 17 styles.
Gordon set up leather bags brand Abel in November 2013, but will close the label this month in order to focus on Grace Gordon, which will launch by the end of August. The range will also be sold online and through Not On The High Street.
Gordon said the new brand would be “more clean, modern and professional looking” than Abel.
She named the line after herself to give the brand a sense of “familiarity”. She explained: “When I started the brand last year, I received a start-up loan from the government and they offer lectures and semimars. One thing that came out of these was that the benefits of using your own name - people like the familiarity associated with it.”
The brand will be manufactured in Britain, using factories in Somerset and Wales.
“I love the craftsmanship in Britain,” said Gordon. “There are so many skills and crafts people and workers in Britain; it’s such a shame those crafts are dying out.”
Gordon worked at Levi’s as an assistant merchandiser for four years before setting up her own business last year.