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Buffalo David Bitton plots UK comeback

Canadian young fashion brand Buffalo David Bitton is returning to the UK for autumn 12 after a three-year hiatus.

The brand was founded in Montreal more than 20 years ago. It entered the UK wholesale market in 2005, before pulling out in 2008 as part of a “tactical review”.

This was despite founder David Bitton telling Drapers in the same year that it planned to significantly increase its UK presence to between 150 to 200 accounts within five years. It had 50 accounts at the time.

The reason for the return is unclear, but brand director Todd Howard said coming back to the UK “was always in our plans”.

He added: “The tough economic times mean retailers need brands that have the financial means to really support them. We at Buffalo David Bitton have the infrastructure to support this, and so we’ve picked 2012 to relaunch into the UK and Ireland.”

Buffalo David Bitton, which is sold in 18 countries through wholesale and retail, said it had held talks with major department stores and key independents and expected “to have a good presence within our chosen retail partners over the next few months”.

The brand offers four collections a year across both womenswear and menswear and is also considering a standalone store in its long-term UK plans.

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