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Burberry drives home for Christmas

Luxury British brand Burberry has scheduled a series of events over the Christmas period complete with a festive van circling the capital.

To celebrate the festive period Burberry has a van covered in gifts, which can be seen driving around central London.

As the van travels around iconic London locations, updates are being posted on Burberry’s social media platforms including Instagram and Twitter.

On Thursday the brand will host simultaneous festive events across its London stores. Champagne and canapés will be served at its stores on Regent Street, Bond Street, Knightsbridge, Covent Garden and Westfield from 6pm.

Burberry has also opened a pop-up store in Harrods for the Christmas period. The space includes the store’s four Brompton Road windows and shoppers can purchase pieces directly from the windows.

For Burberry’s festive campaign London is the prime focus, with the luxury brand showcasing Britain and the Olympic host city throughout its ad images.

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