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Buyers' fresh selections

Menswear and womenswear buyers tell us their latest additions and the labels they have on their hit lists

  • Nicholas Thorne, menswear buyer at Question Air, which has six stores in London

I introduced Swedish label L’Homme Rouge for spring 15 because it has just the right amount of wearability and fashion. I found it at Copenhagen Fashion Week.

Another brand I have taken on for autumn 15 is Capri shirts from Italy. You make your buy from a huge selection of swatch cards so they are almost exclusive to you.

I add one or two new brands per season to make the offer look as fresh as possible. As an independent it is imperative that we constantly update.

Wholesale prices for L’Homme Rouge range from €24 [£17] for a T-shirt to €207 [£148] for a coat.

  • Mats Klingberg, owner of luxury menswear store Trunk Clothiers in Marylebone, London

The Gigi from Italy is an interesting brand to watch. It launched its first collection last season and is by the brothers that originally founded Boglioli. A navy jacket can be just a navy jacket, but The Gigi makes it into something more.

Comoli from Japan is a new brand I’m very excited about for autumn 15. I first spotted it in a Japanese menswear magazine. It’s a very small and simple collection, but with great cuts.

Also, Inoue Brothers. It focuses on knitwear and everything is made with alpaca in Peru. 

We are always on the lookout for new brands and strive to add at least a couple every season. This means we also have to let some go, which is usually very painful. But it is very healthy for the business and essential for keeping our customers excited.

Wholesale prices for The Gigi range from €39 [£28] for a T-shirt to €260 [£186] for a jacket.


Casely-Hayford autumn 15

  • Christopher Fisher, head buyer at menswear etailer Oki-ni

For autumn 15 we’ve brought in great new talent Casely-Hayford and CMMN SWDN, two of the most exciting designers to come out of London since Matthew Miller and Christopher Raeburn.

We’ve just picked up Ganryu from Japan for autumn 15 too. Its designer, Fumito Ganryu, is the protégé of designer Junya Watanabe, and his talent has been nurtured through the Comme des Garçons family network.

We are constantly on the hunt for new brands. We literally scour the globe hunting for new talent and for autumn 15 we have around 25 new brands. You could say we are very committed to new talent.

Selected wholesale prices include £15 for a CMMN SWDN beanie hat and £365 for a Casely-Hayford coat.

  • Sam Lobban, senior buyer at designer menswear etailer Mr Porter

I am particularly excited by Issey Miyake Men – I have always been a big fan and feel it works really well for the menswear mood at the moment. The fabrics and textures are incredibly interesting, and the proportions work well.

JM Weston is an iconic, classic hard shoe brand and our first fully made in France luxury shoe brand. We have been keen to work with it for a long time.

We now have two uploads a week, Tuesday and Friday, and so new brands drop onto the site fairly regularly – we have quadrupled the brands we offer over the four years since launch.

Wholesale prices for Issey Miyake Men range from £54 for a T-shirt to £626 for a coat.

  • Lewis Tweddell, owner of premium menswear store Lewis Yates in Billericay, Essex

Circolo is one of our newest and most desired brands from spring 15. It’s not a new brand but is new to us and to the UK. With its printed jersey blazers this Italian label is the perfect addition.

With a variety of premium knitwear brands on the market today we are on the hunt for a new addition with a vast colour palette and soft handle to sit alongside our sought-after designers. We’re keeping an eye on Wolsey.

Wholesale prices for Wolsey range from £2.60. for socks to £125 for a coat.

Shinya Kozuka autumn 15

Shinya Kozuka autumn 15

  • Mei Chung, menswear buyer at designer independent Browns in Mayfair, London

A new find is a small Japanese brand called Shinya Kozuka. It is exclusive to Browns for autumn 15, the collection includes great worker denim pieces with hand-painted artwork.

Another new brand to Browns is Gucci. With the new direction [under new creative director Alessandro Michele] the collection will sit well within our client’s wardrobe.

There isn’t really a timescale to introducing new brands, it just has to feel right and the brand has to offer some sort of unique story. I’m keeping my eye on a few Belgian and Japanese brands, but I’m not giving any names.

Wholesale prices for Shinya Kozuka range from €50 [£35] for a shirt to €165 [£120] for a jacket.

  • David Conaghan, owner of young fashion store Chocolate Clothing in Derry, Northern Ireland,

One of the new brands we are introducing for autumn 15 is Ben Sherman. Its was very strong, they’ve been busy rebranding the collection and the results are excellent.

Another fantastic brand we feel will do well for us this year is Selected. It is clean and very affordable; the brand was strong in shirting and knitwear and very on trend, so we are excited to be bringing it on board.

We introduce about six new brands per season. It’s essential to keep things fresh and interesting each season.

Selected wholesale prices include £7 for Ben Sherman accessories and £101.50 for a Selected leather jacket.

  • Flavia Young, owner of contemporary womenswear etailer

The new designer exciting us at the moment is Derek Lam and his sister label, Derek Lam 10 Crosby. Edit is also worth a mention, as there will be many bestseller pieces in that collection.

For autumn 15 we’ve made many fantastic discoveries, mostly at the Tranoï trade show in Paris. Among them are Norwegian label Cathrine Hammel. We will be the first stockist of the label in the UK and are super excited about bringing this previously undiscovered Scandinavian label to the UK, among the sea of many new Scandinavian labels currently available.

Selected wholesale prices include €30 [£21] for a Cathrine Hammel T-shirt and $330 [£222] for an Edit coat.

Alexander White

Alexander White

  • Amelia Fraser, buying manager at designer boutique The Editeur in Chester


For spring 15 we’re excited to introduce Australian brands The Fifth Label, Finders Keepers and Cameo. For autumn 15 we’re excited about stocking US brands Elizabeth and James and Rachel Zoe. We spotted these brands at Paris Fashion Week – both have been on our hit list for a while so we are thrilled to have them on board. 

We like to introduce a new brand every season to add diversity. Another brand we have our eye on is New York label Alice and Olivia, and new London footwear label Alexander White.

Selected wholesale prices include £10 for a The Fifth Label T-shirt and $906 [£610] for a lambskin Elizabeth and James coat.

  • Debra McCann, director of contemporary womenswear store The Mercantile London in Spitalfields, east London

For spring 15 we have picked up loads of new brands including Rodebjer, Sideline, Bellerose, M Weisneck, Harris Wilson, Wåven, East by East West, Riyka, Swildens, Vintage by Fé, and about 10 more. For autumn 15 we’re taking on the likes of Vanessa Bruno Athé, Paul & Joe Sister, Gai and Chloé Stora.

We are in a nice position where trade is up and our customers are open to new labels, so we pick up new brands all the time. Sometimes we don’t buy into a brand every season, the collection has to be strong and every piece ready to compete on the shop floor. We find new brands in Paris and Copenhagen.

Wholesale prices for Wåven range from £16.42 for jeans to £23.33 for jackets.

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