The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Graduate Fashion Week 2012 - Jousianne Propp, Manchester
23 June 2012
As one of the joint winners of the Visionary Knitwear award, you could have been excused for thinking Jousianne Propp was in the wrong category, judging by the plastic leaves arranged as an exoskeleton.