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Autumn 10

No longer an emerging designer, Erdem Moralioglu is now well and truly established, having delivered a polished collection for autumn 10 that combined commerciality with beautiful design. Erdem’s signature prints remained in abundance, particularly on long silk and lace dresses, but also on show were brown leather trenches, printed, cape-like coats, wispy blouses and pencil skirts, which together formed a complete and very feminine collection - to the delight of those serving the over-50s market and to Samantha Cameron, wife of Tory leader David, in the front row.

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