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Erdem

Digitally blurred Impressionist-inspired prints in a palette of pink, orange, green and blue starred.

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The look Digitally blurred Impressionist-inspired prints in a palette of pink, orange, green and blue starred.

Key pieces Erdem worked the silhouettes he does best - the maxi, on-the-knee skirt and shift dress - in one of his best collections to date. The printed blouse with collar was key, while Erdem’s mastery of not just print techniques, but also machine embroidery and appliqué, was also evident. It was particularly strong when stitched through with elastic to create a scrunched up, almost quilted finish. Neckline details and V-shaped panels down the back of gowns showed quality.

Commercial appeal This was a hugely wearable and sellable collection, with something for women of all ages. Colour was deployed in a wearable way and Erdem styled some printed skirts with jumpers, demonstrating the versatility of his designs.

 

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