The look A garden party soirée. These were dresses and separates suitable for high tea.
Key pieces Garden florals and delicate sequins wowed at Erdem, as knife-pleated skirts and dresses glimmered down the catwalk. Sheath dresses and pencil skirts with short-sleeved knits kept the silhouette sophisticated and ladylike, with gloves to match the printed dresses.
Colours A soft palette of powder blue, lemon and crisp white with hints of dove grey.
Commercial appeal The feminine dresses and separates will prove popular with the Erdem customer, and the floral sheath dresses will spark wider trend interest for the occasionwear market. The knicker shorts were the hardest to back commercially, but the elegant silhouettes and prints will translate well.