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Jonathan Saunders designs London Fashion Week branding

The British Fashion Council (BFC) has teamed up with designer Jonathan Saunders to produce the branding for next season’s London Fashion Week.

Saunders has worked with the BFC to produce bespoke visual event branding and marketing materials that will be used across London Fashion Week, which will run from September 14 to 18. The designs are based on an adapted version of his ombre print from spring 13.

Saunders won this year’s BFC/Vogue Designer Fashion Fund and the BFC plans that the visuals for LFW each September will be created by the fund’s recipient.

BFC chief executive Caroline Rush said: “It’s a fantastic opportunity and a real first for us to work with one of our designers in this capacity. Jonathan Saunders’ work is very visually striking and the use of bold prints and colours are his trademark. It is extremely exciting to be able to breathe new life into the creative of London Fashion Week.”

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