Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

LFW predicts boom in overseas buyers

Mary Katrantzou, Stella McCartney and McQ among week’s big attractions.

Designer Mary Katrantzou is leading a new wave of British-based talent that looks set to attract more international buyers than ever before to London Fashion Week, confirming it as a global force.

In the year of the Olympics, LFW is also set for a boost with internationally lauded British labels Stella McCartney and McQ scheduled to show. Stella McCartney will return to LFW to showcase a one-off collection at a presentation on February 18 at 8pm. McQ, Alexander McQueen’s diffusion line, will show for the first time at LFW on February 20.

Arcadia’s Sir Philip Green, whose Topshop chain sponsors the British Fashion Council’s Newgen initiative to nurture young design talent, is this morning expected to unveil a report on the British fashion industry to mark 10 years of the partnership.  

He told Drapers: “London Fashion Week marks a very exciting moment for British fashion. There is a real sense of energy and excitement.

“I hope today’s press conference will provide a snapshot of where British fashion is today, from design and manufacturing, through to education and challenges; what has been achieved in the past decade and what we still need to drive to achieve in the future.”

BFC chief executive Caroline Rush said 5,000 visitors were expected at LFW this week. “There is some great talent coming out of London. All eyes are on the UK.”

Luisa De Paula, buying and merchandising director at premium fashion etailer My-Wardrobe, said: “London is the hotbed of creativity and newness.”

De Paula picked out Mary Katrantzou as one of her favourites alongside Peter Pilotto, Jonathan Saunders and Christopher Kane.

Ruth Chapman, co-founder of designer indie Matches, said: “For me it’s all about Roksanda Ilincic, Jonathan Saunders, Christopher Kane and Mary Katrantzou.”

Chapman highlighted the plethora of up-and-coming design talent on show at LFW and said she was looking forward to seeing what the Newgen designers had to offer, highlighting Irish designer Simone Rocha and Korean designer J JS Lee.

London Fashion Week takes place from February 17-21, with the Menswear Day on February 22.

LFW’s bravery pays off

Ian Wright

Ian Wright

  • Ian Wright Fashion director, Drapers

London Fashion Week is here. Every season the UK’s fashion capital becomes a blur of flash bulbs, flash collections and flash branded people carriers as the media goes nuts over the shows.

But for all the craziness, does any of it really matter? What relevance does LFW have on a global scale? Traditionally, the week has been squeezed by the big budget commerciality of New York and the glamour of Milan, as London served as little more than a lay-over before hitting Prada, Gucci and Jil Sander.

But London has got its act together, blending the boundary-pushing creativity for which it is famous with commercial nous to build a brand, rather than just a collection. London’s bravery in tough times has given the week its own identity, and long may that continue.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.