Fashion Director Ian Wright and Junior Fashion Editor Graeme Moran pick their best bits from the front row of London Fashion Week - Day one.
The noon sunshine of the Zoe Jordan show was the perfect setting for her summery and sporty spring 13 collection. It was sharp, streamline and sleek but completely covetable and ultimately wearable. With its punches of orange and luxe, crisp whites, we found it both interesting and smartly commercial – double points. And the fact that Jordan did it all just two weeks after giving birth to her new baby daughter made it extra special. Kelly Brook a few seats away from us on the front row was nice too…
The breathtaking Fyodor Golan show also gets a special mention, as the duos’ procession of dresses were simply beautiful – almost couture-like in their detail. It was obvious that hours and hours of work went into the each and every seam, and it all paid off. Red carpet ready in our opinion.
Eudon Choi’s salon show was also a highlight of day one. Choi told us beforehand that he was inspired by films such as 2001, A Space Odessy, and this came through as a shiny space age take on sportswear. As Wendy Malem, Director of the Centre for Fashion Enterprise and supporter of up-and-coming designers told us after the show, Eudon Choi is definitely one to keep an eye on.
Trends to watch
One word: sports. But think a softly casual and feminine interpretation of sports. Ok that’s more than one word, but you get the picture.
Another phrase that kept coming to mind was jellyfish. Strange, but stick with us! Floaty, willowy, undulating silks and chiffons that ebbed across the body in fluid movements. Spotted at the likes of Corrie Nielsen, Willow and Bora Aksu.
And print. Some thought print was dead after a few season’s of prints appearing everywhere, but everyone from Antoni and Alison to Jean Pierre Braganza played with prints once again.
Venue of the day
Fyodor Golan’s choice of the Wardorf Hotel was the perfect setting for their latest collection. Grandiose and spectacular, but intimate enough that we could appreciate every stitch of their work.
Best show accompaniment
The surprise performance by Kate Nash at the Felder Felder show was great, but the brass band at Antoni & Alison made sure we were all wide awake at nine o’clock in the morning for the first show!
Extra Curricular Activities
After a day of shows, the champagne reception at indie boutique Matches was a welcomed pit stop, celebrating the store’s dedicated London Designers installation –well worth a visit.
Top of the list however was the fashion week fast food drive-through, provided by Mercedes, Selfridges and foodie whiz kids Bompas and Parr. After placing our order, waitresses on roller skates brought our food to our car. And the food: a duck burger inside a sugared doughnut bun. Shouldn’t have worked, but did.