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London Fashion Week: New direction - florals

While florals might not be the most revolutionary idea, their popularity makes them a perennial trend.

The way London designers constructed and created their feminine flora for spring 14 was most interesting. There were stunning embroideries by Erdem and Jonathan Saunders, 3D appliqués from Matthew Williamson and Temperley
London, and oversized beaded embellishment at Roksanda Ilincic.

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